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 Wouldn’t it be great if you could hire an award-winning social media strategy firm for 3 months to help you jumpstart your online presence? Mambo Media’s new JumpStart packages are for businesses new to social media or those that need to re-energize their social media presence for 2011. Our 3-Month JumpStart Packages include: Social media strategy  Last month, Harris Interactive released startling results regarding how consumers are cutting back during the economic slowdown: http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/ctl/ReadCustom%20Default/mid/1508/ArticleId/624/Default.aspx Everything from forgoing regular visits to the salon to skipping the Starbucks run in the morning seems to have been impacted by the economic and unemployment mood. See this chart for all the details:
Over the 1.5 year Read more… The BtoB Magazine webinar on “Finding B2B Marketing Success Integrating Social Media and Search Marketing” was right up Mambo Media’s alley. Here are key takeaways from the Sept 16 event: 1. Don’t forget Search for Social! Even if we understand “Social for Search” (using search keywords in our social media efforts), we may not be utilizing the reverse concept (“Search for Social”). We should be integrating the keywords Read more… Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.” There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. But that’s not the point. The point is that every aspect of marketing, especially social Read more… Social Media encourages transparency. It encourages sharing. It encourages feedback. It is dependent on User-Generated Content. It is every company’s worst day at the office when a consumer or detractor attacks their company or product publicly on a blog, a forum, or on twitter.com. It is one thing if the complaint is based on experience versus if it is baseless, untrue and, well, just plain old vindictive. Most marketers don’t know how to Read more… You’ve heard of the term “Social for Search,” right? The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties. How?: 1. Use a listening system to find keywords that are being used in your space 2. Research those keywords and find others around them: What keywords are people actually using in searches? One of the first activities of Mambo’s Social Media program is the audit. With the audit we take a 20,000 feet view of a client’s marketplace, consumers, communication issues and competition in social media. We discuss what is working and what isn’t; where there is whitespace in the market; and how to capitalize on these trends now. Every audit report for every client is different. Radically different. Just acknowledging that is Read more…  Out of all social media tools, Twitter is probably the one that people have the most difficult time warming up to and understanding. It has a special quality that makes nearly anyone feel like they have no idea what they are doing – to the point that if you finally convince yourself to give it a try, your first post might look something like this: The most common piece of advice social media marketers give to clients is: ENGAGE! Engage with your users, site visitors, fans, critics, analysts, potential employees – heck, anyone who is paying attention to your product or brand offer. When you post something, you’d like to know someone is taking notice of the content you worked long and hard to produce. The same goes for your peers in your industry or client’s Read more… |
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