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 A friend of mine who owns a small business recently asked, “I was so proud when I figured out how to interact with people on Twitter and Facebook. Now am I supposed to be doing something on Quora?” We discussed her goals and how she felt about spending some time at “the place people go when they want to find answers.” Of course, that brings Read more… The BtoB Magazine webinar on “Finding B2B Marketing Success Integrating Social Media and Search Marketing” was right up Mambo Media’s alley. Here are key takeaways from the Sept 16 event: 1. Don’t forget Search for Social! Even if we understand “Social for Search” (using search keywords in our social media efforts), we may not be utilizing the reverse concept (“Search for Social”). We should be integrating the keywords Read more… You’ve heard of the term “Social for Search,” right? The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties. How?: 1. Use a listening system to find keywords that are being used in your space 2. Research those keywords and find others around them: What keywords are people actually using in searches? |
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