You’ve heard of the term “Social for Search,” right?  The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties.  How?:

1.  Use a listening system to find keywords that are being used in your space

2.  Research those keywords and find others around them:

What keywords are people actually using in searches?
How are your competitors using keywords?
What does recent trending look like for Read more…