Share If you’re not familiar with Pinterest, I hesitate to send you there because it’s visually addictive eye candy for the soul. Pinterest is a “virtual pinboard” that allows users to organize and share images, and Pinterest’s mission is to connect people all over the world based on their shared tastes and interests. The reason Read more…
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 Share Strategy There is an astonishing array of tools available for businesses of all sizes, with prices ranging from free to thousands of dollars per month. It is essential to have a listening strategy in place before throwing resources towards an expensive system which, without proper optimization, could potentially produce a deluge of data and Read more… Share In this month’s Mambo Roundup, we take a look at the current and future state of QR code usage, with a look at some examples of creative implementation, new mediums for delivery, best practices, and more. Creative QR codes Great Video on the creation of the world’s largest QR Code of 10,000 Square-Feet: http://on.mash.to/rZ0O5F Read more…  Share Despite the long list of changes to your personal Facebook account, you may have noticed that nothing seems to have changed on your Facebook Company Page. You don’t get off the hook that easily, though! I’d like to share 3 ways that the most recent Facebook updates may influence your company’s everyday engagement strategies: Read more…  Share In a previous post, I detailed some questions surrounding social commerce. Recent reports suggest that a third of social media users would be willing to make a purchase on Facebook or Twitter. What about you? Have you made a purchase directly on a social platform? Tell us about it by responding with a comment Read more… Share These days, QR codes can be found on the sides of buildings, business cards, buses, magazines, postcards… even tombstones! While there has been an increase in their use among (mostly male) early tech adopters, it has yet to be seen if they will be embraced by the mainstream. Many QR code skeptics believe that Read more…  Share Here at Mambo Media, we have had occasion to use a free app developed by Yahoo called Pipes (pipes.yahoo.com). Pipes is a clever system for aggregating, sorting and filtering content from the web using an easy-to-learn interface that allows wide-ranging customization. This week, Yahoo is “upgrading” Pipes to run on a more efficient platform, Read more…  Share My Little Pony: Friendship Is Magic is a fantastic example of the evolving relationship between brands and consumers. I realize I may have lost you with the words My Little Pony, but stick with me; it’s truly a good case study. In the world of web 2.0, your customer’s reactions to your products and Read more… Share Now that we’ve had some time to let the Netflix price increase backlash settle, we’d like to explain how an organized crisis communication plan would have saved Netflix some of their brand equity. Netflix’s Business Problem Up until now, movie studios sold the streaming licensing rights to Netflix for less than they were worth. However, Read more… Share Google+ aims to take on Facebook by creating a platform that revolves around sharing among personalized user groups. Obvious comparisons have been drawn to Facebook, as Google+ has a “Stream” similar to Facebook’s News Feed, the +1 button is similar to the “Like” Button, and encourages the creation of “Circles,” similar to Facebook’s “Group” Read more… |
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