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  Not familiar with Pinterest? Start here with the Beginner’s Guide to Pinterest: http://on.mash.to/xOIp1Y
HGTV curates multiple boards to inspire, engage and interact with their fans. Read about 6 ways that brands can rock Pinterest: http://bit.ly/ynmQ0R
Still need convincing that you need Read more…  If you are monitoring various social media to catch conversations relevant to your brand, clients or hobby, you have probably set up some standing searches that deliver results to you via RSS or email (e.g. Google Alerts). You may also think that once these searches are set up and running, your hard work is done. However, Read more…  If you’re not familiar with Pinterest, I hesitate to send you there because it’s visually addictive eye candy for the soul. Pinterest is a “virtual pinboard” that allows users to organize and share images, and Pinterest’s mission is to connect people all over the world based on their shared tastes and interests. The reason I describe Read more… Strategy In this month’s Mambo Roundup, we take a look at the current and future state of QR code usage, with a look at some examples of creative implementation, new mediums for delivery, best practices, and more. Creative QR codes Great Video on the creation of the world’s largest QR Code of 10,000 Square-Feet: http://on.mash.to/rZ0O5F
5 ways that QR Read more… Despite the long list of changes to your personal Facebook account, you may have noticed that nothing seems to have changed on your Facebook Company Page. You don’t get off the hook that easily, though! I’d like to share 3 ways that the most recent Facebook updates may influence your company’s everyday engagement strategies: 1. Share If your goal in the past has been to get people to Like your status Read more…  In a previous post, I detailed some questions surrounding social commerce. Recent reports suggest that a third of social media users would be willing to make a purchase on Facebook or Twitter.
What about you? Have you made a purchase directly on a social platform? Tell us about it by responding with a comment to this Read more… These days, QR codes can be found on the sides of buildings, business cards, buses, magazines, postcards… even tombstones! While there has been an increase in their use among (mostly male) early tech adopters, it has yet to be seen if they will be embraced by the mainstream. Many QR code skeptics believe that QR codes may become ubiquitous too rapidly and–without thoughtful analysis of consumer behavior–run the risk of Read more… Here at Mambo Media, we have had occasion to use a free app developed by Yahoo called Pipes (pipes.yahoo.com). Pipes is a clever system for aggregating, sorting and filtering content from the web using an easy-to-learn interface that allows wide-ranging customization. This week, Yahoo is “upgrading” Pipes to run on a more efficient platform, but at the same Read more…  My Little Pony: Friendship Is Magic is a fantastic example of the evolving relationship between brands and consumers. I realize I may have lost you with the words My Little Pony, but stick with me; it’s truly a good case study. In the world of web 2.0, your customer’s reactions to your products and overall brand are impossible to control. It’s refreshing to see an example of a company that, rather Read more… |
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