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  Not familiar with Pinterest? Start here with the Beginner’s Guide to Pinterest: http://on.mash.to/xOIp1Y
HGTV curates multiple boards to inspire, engage and interact with their fans. Read about 6 ways that brands can rock Pinterest: http://bit.ly/ynmQ0R
Still need convincing that you need Read more…  A friend of mine who owns a small business recently asked, “I was so proud when I figured out how to interact with people on Twitter and Facebook. Now am I supposed to be doing something on Quora?” We discussed her goals and how she felt about spending some time at “the place people go when they want to find answers.” Of course, that brings Read more…  I had the exciting opportunity to speak at the PSU Digital Conference recently. It was the first time I did the “ignite” format, which is a rapid-fire presentation that is only 5 minutes long – very challenging to say the least. The topic is awareness and the players are Google AdWords and Facebook Ads, two giants in the industry. Who wins when it comes to spreading a Read more… I virtually attended another Future of Marketing Virtual Conference put on by Sam Rosen of ThoughtLead. Below is my attempt to capture the most provocative, instructional and useful takeaways. This is only meant to whet the appetite. To listen to the recording, which I highly recommend, go to http://futureofmarketing.com/. A complete Twitter list of the speakers can be found here: http://twitter.com/#!/LyndonHaselhuhn/the-future-of-marketing-virtual-conference. We get a kick out of politics at Mambo Media, so we were thrilled to be asked to design online ad campaigns for an initiative on the November 2010 ballot in Washington State. The client asked us to spend an equal amount of money on Google AdWords and Facebook Ads. And that was the beginning of the smackdown. Which platform is better for online advertising spend? To answer this question, I focused Read more… The BtoB Magazine webinar on “Finding B2B Marketing Success Integrating Social Media and Search Marketing” was right up Mambo Media’s alley. Here are key takeaways from the Sept 16 event: 1. Don’t forget Search for Social! Even if we understand “Social for Search” (using search keywords in our social media efforts), we may not be utilizing the reverse concept (“Search for Social”). We should be integrating the keywords Read more… Last night, my husband’s cell phone rang and he didn’t recognize the caller’s number. Because he enjoys harassing telemarketers (and because he was being “funny”), he answered, “Hola.” There was a brief pause, then a recording came on in rapid-fire Spanish. Since the only word of Spanish my husband speaks is “Hola,” the telemarketer’s message wasn’t very effective. But that’s not the point. The point is that every aspect of marketing, especially social Read more… You’ve heard of the term “Social for Search,” right? The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties. How?: 1. Use a listening system to find keywords that are being used in your space 2. Research those keywords and find others around them: What keywords are people actually using in searches? As you can tell by my post title, I enjoy alliteration whenever I can get away with it!
Never-ending SEO steps I recently responded to a question posted on LinkedIn Answers, and I wanted to share my response. The question was posted by Brett Burky: What do you think is the best step-by-step Read more… Okay, we’ve all read the stats, video is king. Highest recall, best branding opportunity, 3-D opportunity to show your stuff. I get it. What I don’t get is why companies who shall remain anonymous for the time being, insist on making long-winded, self-congratulating, content-less videos that have bail out rates that would shame any marketer. There, I said it! So let’s get down to business. If you’re going to invest in Read more… |
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