Alisa Zwanger has ten years experience in marketing strategy and execution for non-profits, corporations and mid-sized businesses. With a master’s degree in Integrated Marketing Communications from Northwestern University, she marries marketplace opportunities with marketing best practices. You can read more about her at: www.linkedin.com/in/zwanger.
Core Competencies: Integrated Marketing Strategy, Social Media Marketing, Marketing Measurement, Brand Communications and Market Research
Why She Loves Working at Mambo: The opportunity to apply cutting-edge marketing practices that meet clients’ business needs. Also, building social media marketing programs requires both my analytic and messaging skills — so it’s fulfilling and balanced.
One Thing She Wants to Learn in the Next Year: Creative non-fiction writing. What makes it work? What pieces are the best examples? Where does the essay stop and journalism begin?
