The Science of Facebook Marketing: Top 4 from the Hubspot Webinar

Hubspot recently gave a great webinar on the Science of Facebook Marketing. Whether you didn’t have a chance to catch it, or the Zarrella’s speed left you reeling, here’s a recap of the best of the best. You’ll find a link to the webinar at the end of the post.

1. Be entertaining, be positive, be sexy.

Using Facebook stats to your full advantage is all about knowing what and when Facebook users like to share, and the data shows that: 

• Positivity wins over negativity.
• Avoids the buzzwords of doom – casual, coffee shop talk wins over technical, marketing lingo.
• Write well, but simply. The higher grade level required to read, the less it will be shared.
• Facebook users aren’t crazy about abstract hoo-ha. Statistics, numbers, and videos are well received.  
• 51% of businesses block Facebook at work – time your campaigns and posts accordingly.  
  

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2.  Facebook users are normal folk.

Twitter may still be for geeks, but with 400 million users and counting, your average Facebook member looks more and more like your average Joe. Dan Zarrella summed it up well on this one (paraphrased):

“What magazine headlines attract everyday people as they pay for their groceries? That’s the same type of language that’s going to catch their attention on Facebook.”

3.  Tailor your strategy to fit your customers.

The way different demographics on Facebook behave is available, and you can use that information to your company’s advantage. Men and women act differently on Facebook, and so do different age groups. Are your customers teens? Teens are more likely to post on their friend’s walls – so give them something great to share. Late 20s?  They put a lot of energy into creating profiles that say something about who they are – interests, activities, quotes, and favorite shows. Give them a compelling reason to make a statement by liking your page.

4.  Everyone is on display for an audience on Facebook – discover the power of helping your customers perform.

This was one of my favorite take aways, perhaps because of all the times I’ve clicked “like” with a certain group of friends in mind, or almost clicked “like” only to pause to think what impression I’d be making on all those 200+ people I never see in person, but still oddly care if they think I’m awesome. We all want to project a certain image to our friends and some of the most successful Facebook campaigns out there have leveraged the power of that desire. 

View and download the webinar:

http://www.hubspot.com/webinar-the-science-of-facebook-marketing