Share Mambo Media has recently completed a number of short video production projects to support both external and internal messaging goals for our clients, and it has struck me how much time it takes to develop the script for even a short (2 minute) video. Our client usually starts with an ambitious, high-level goal such Read more…
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 Share You’ve heard of the term “Social for Search,” right? The idea is that your social media marketing efforts can be used to improve search engine rankings for your properties. How?: 1. Use a listening system to find keywords that are being used in your space 2. Research those keywords and find others around them: Read more…  Share Hubspot recently gave a great webinar on the Science of Facebook Marketing. Whether you didn’t have a chance to catch it, or the Zarrella’s speed left you reeling, here’s a recap of the best of the best. You’ll find a link to the webinar at the end of the post. 1. Be entertaining, be Read more…  Share GigaOM published a summary of the Syncapse study that estimates the value of a Facebook fan – in real dollars. Syncapse, a marketing measurement firm, took the top 20 brands on Facebook, then polled the fans about their purchase behavior, brand perception and referral levels. The study can be read in full here. Mambo’s Read more… |
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