Working for a Green Economy

Share Marylhurst University’s mission (located in Portland, Oregon) is to “embrace business education as a transformative process.” Their MBA program in sustainable business is doing just that – transforming the way people approach the concept of “doing business.” Being GREEN isn’t an option anymore, its a necessity. Mambo recently launched a microsite for Marylhurst’s Green Read more…

Website Redesign for Data Basin

Share The Conservation Biology Institute (CBI) is a passionate group of scientists and conservation professionals based in Corvallis, Oregon. CBI created an online system that connects users with spatial datasets, creating a knowledge-sharing environment for scientists worldwide – called Data Basin. Short story, it’s cool. It’s very cool. It’s geek-out cool. So one scientist studying Read more…

Social Media: Should Small Businesses Train or Hire?

Share I recently answered this LinkedIn question and wanted to share my response with you: As a small business, do you want to be trained on how to use social media or hire a social media strategist to implement it for you? Great question, Cynthia. I manage an online marketing firm that specializes in social Read more…

The Zen of an Audit

Share One of the first activities of Mambo’s Social Media program is the audit. With the audit we take a 20,000 feet view of a client’s marketplace, consumers, communication issues and competition in social media. We discuss what is working and what isn’t; where there is whitespace in the market; and how to capitalize on Read more…

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