Mambo Media Blog

Four Do's and Don'ts for a Winning Inbound Marketing Strategy

Posted by Caitlin Carlson on May 28, 2015 1:44

Has your marketing team developed a true inbound marketing strategy? Are your email marketing efforts giving you the ROI you hoped for? Does your content speak to each of your buyer personas throughout their entire buyer’s journey?

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Topics: Inbound Marketing, Lead Gen Best Practices, Marketing Automation, New Rules of Marketing

Five Signs You’re Ready For a New Website

Posted by Danielle Wheeler on May 21, 2015 10:00

Analyzing and updating your website should be a standard practice, just like checking the food items in your fridge for expiration dates or taking your car in for service. If you can’t remember the last time you made changes to your site, then it’s likely time for a little facelift. Though redesigning or updating your website may seem like a daunting task, it is an imperative step to remaining current in your industry and it can set you apart from your competitors. The next time you are on your company’s website, look for these five red flags that signal it’s time for an online redesign.

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Topics: Website Design, Development

Five Key Elements to any Marketing Automation Strategy

Posted by Elena Foley on May 12, 2015 3:44

You’ve implemented a Marketing Automation platform, developed personas, mapped the buyer’s journey and established measurable goals for your campaign. You’re ready to go, right? Well, not necessarily.

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Topics: Lead Gen Best Practices, Marketing Automation, New Rules of Marketing

Don't Wait to Verify your Call and Location Extensions in AdWords

Posted by Wendy Hwang on May 05, 2015 11:02

Here at Mambo Media, we recommend the use of ad extensions to enhance Google AdWords. Ad extensions offer visitors increased opportunities to engage with an ad by displaying additional information like direct links to offers, (white papers, case stories) “click to call” or location information. In most cases, we’ve seen that utilizing extensions result in higher conversion rates. In their quest to provide the best experience to their search users, Google is once again requiring that websites verify the ownership of their Google services.

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Topics: Search Engine Marketing, Media Planning, Placement

Pop the Champagne! Mambo Media Launches New Website

Posted by Mambo Media on Apr 28, 2015 8:30

Things have been busy around the Mambo office. In addition to bringing on new team members, appointing a new CMO and continuing to partner with fabulous clients, we have been working diligently to update our website.

Today, we are proud to unveil our newly designed site! This new website was created to reflect the sophistication of our strategic marketing programs. Along with modernizing our site, we now offer our visitors a better opportunity to get to know us. Pages such as About Mambo, Meet the Team, and Working at Mambo offer an inside peek into our internal culture and values that allow our dynamic team to thrive.

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Topics: Mambo News

Mambo Media Names Janet Johnson as Chief Marketing Officer

Posted by Mambo Media on Apr 24, 2015 9:00

Digital Marketing Veteran and Lead Generation Expert will Lead Mambo Media Marketing Automation Program Forward

Portland, OR.April 24, 2015 In response to continued growth, integrated digital marketing agency Mambo Media today announced the appointment of Janet Johnson as Chief Marketing Officer. Johnson will lead Mambo Media’s business development initiatives and marketing programs including the innovative marketing automation division of the company that was established in 2013.

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Topics: Mambo News

Turn Instagram into a Visual Marketing Machine

Posted by Adrienne Peake on Apr 17, 2015 12:08

It’s no secret that visuals can have an incredible impact on a brand’s marketing results. Images and videos capture audience attention, increase retention rates and encourage customer engagement. Brands and consumers alike are flocking to visual social media platforms like Instagram in record-breaking numbers; at the end of last year, Instagram announced that they had surpassed 300 million active users. It’s predicted that consumers’ appetite for visual content will only continue to grow. A good Instagram strategy starts with more than simply posting a pretty photo of your product or service. We’ve outlined a few of our favorite Instagram tips to incorporate into your 2015 marketing plan.

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Topics: Social Media Marketing, Social Media Strategy

Digital Recap: The Impact of Social Media on Today’s News

Posted by Tori Opsahl on Apr 06, 2015 1:55

Every three months, the lecture room of Portland State University’s Center for Executive and Professional Education (CEPE) is filled with eager digital marketers, business owners and curious early risers. CEPE’s quarterly Digital Marketing Breakfast brings together digital marketing leaders from Portland, Oregon that offer their expertise on modern marketing issues. Moderated by Mambo Media’s own Siouxsie Jennett, each Digital Breakfast offers a unique panel of professionals and plenty of pastries. Ranging from topics such as Online Reputation Management, Marketing for a Cause and more, registration for these digital marketing strategy (DMS) breakfasts fill up fast!

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Topics: Events, Social Media

How to Use LinkedIn for Business Development

Posted by Janet Johnson on Mar 30, 2015 1:41

LinkedIn is the world’s largest professional network, with more than 300 million members. As more people embrace the power of social networking for professional purposes, establishing, optimizing and leveraging your personal account has become an invaluable tool for business development. From an SEO optimized profile to conversing with business peers, establishing your personal brand on LinkedIn can be a daunting task. But don’t panic! We’ve compiled a few tips to help you get started using LinkedIn for business development.

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Topics: Digital Marketing Strategy, Social Media, LinkedIn

2015 Security Update for Slider Revolution Plugin

Posted by Paul Hamerton-Kelly on Mar 24, 2015 9:38

Mambo Media has built many websites for our clients over the years, and a large number of them have been built on the WordPress CMS. For appealing presentation of portfolio images, logos or other visuals, we have often deployed a plugin called Slider Revolution Premium. This is a popular, robust plugin by ThemePunch sold on the Envato marketplace. It is also frequently included as part of many WordPress themes.

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Topics: Digital Marketing, Website Development

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