Mambo Media Blog

2015 Security Update for Slider Revolution Plugin

Posted by Paul Hamerton-Kelly on Mar 24, 2015 9:38

Mambo Media has built many websites for our clients over the years, and a large number of them have been built on the WordPress CMS. For appealing presentation of portfolio images, logos or other visuals, we have often deployed a plugin called Slider Revolution Premium. This is a popular, robust plugin by ThemePunch sold on the Envato marketplace. It is also frequently included as part of many WordPress themes.

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Topics: digital marketing, website development

Why Your Website Needs to Be Mobile-friendly by April 2015

Posted by Wendy Hwang on Mar 16, 2015 11:26

Is your site mobile-friendly? Just because people can access your website on their smartphone does NOT mean it is a mobile optimized site! You now have a deadline of April 2015 to make your website mobile-friendly or you’ll have to suffer the ranking consequences from the Google Gods.

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Topics: Search Marketing, search engine rankings, SEO, Search engine optimization

How to Read Your Data to Avoid Skewed Results

Posted by Naira Perez on Mar 09, 2015 3:15

From marketing to manufacturing, being “data-driven” is one of today’s hottest buzzwords. However, many businesses do not understand the full definition of what it means to truly have their business be driven by data. In an effort to make sense of complex information, businesses will dilute data results into one simple and easy to comprehend number. This simplistic approach of looking at these metrics from just one lens can cost businesses valuable insights—or worse, misinform their business strategy.

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Topics: digital marketing, digital marketing strategy, Data

Building a Group That Leads: Developing a Successful LinkedIn Group Community

Posted by Jana Kopp on Feb 24, 2015 4:13

As busy marketers, we want to avoid managing another social media channel that’s not providing ROI, or not clearly adding value to our brand reputation. A good marketer knows that the content they serve to their LinkedIn audience should be unique and will not be the same content they serve to their Facebook audience, for example. In order to distinguish this relevant content, one must be savvy to the channel, the target audience, and the content that performs well with them. But what many community managers often miss is the difference of appropriate content and management between their LinkedIn Company page and their LinkedIn Group.

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Content Sourcing for the Busy Marketer

Posted by Guest Blogger on Feb 17, 2015 4:18

We all know that sharing relevant information is critical to your marketing success. It captures the attention of your audience, increases engagement and improves your brand leadership. Whether your intention is to inform, entertain or influence potential customers, modern consumers seek high quality content. Making content marketing a top priority for most modern marketers!

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Pinterest Best Practices: The Dos and Don'ts

Posted by Kelly Fitzgerald on Jan 30, 2015 11:15

Pinterest has only been around for 4 years but it is quickly becoming one of the most powerful visual platforms for both marketers and consumers. With 70 million total users and 25 billion pins, Pinterest has earned the title as the third most popular social networking site in the U.S.

Of Pinterest’s total users, 40 million are active on a monthly basis and 23% use Pinterest at least once a day. The channel is predominately female; 80% of their audience, and 80% of pins are re-pins. This makes it an ideal channel to significantly expand a brand’s reach, if executed properly.

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Topics: Search Marketing, Social Media Strategy

Part Two: How to Convert Qualified Leads to Brand Advocates

Posted by Greg Harned on Dec 30, 2014 11:23

In our previous blog post of this series, we examined the methodology, tactics, and tools for attracting and converting visitors into qualified leads. Now that you’ve created great content for your well-researched personas and convinced them to complete a form to download your high-value content offer, what’s next? If a salesperson calls them pre-maturely, with nearly 50% of consumers not yet ready to purchase, you risk creating a negative experience for your potential customer, or worse, losing the deal. This week we explore the last two phases of the inbound marketing framework that will help you win more deals by nurturing leads and converting delighted customers into brand advocates.

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Topics: marketing/advertising tips, Our Methodology, Social Media Strategy

Happy Holidays!

Posted by Siouxsie Jennett on Dec 18, 2014 6:53

We here at Mambo are feeling very lucky and blessed for such a successful 2014.

To celebrate and share in this success we feel it’s important to give back. We were recently introduced to an amazing organization that is doing something very good for humankind and we wanted to celebrate them. Bravo Youth Orchestras gives the joy of music to kids in North Portland who lack access to music education. The results have been phenomenal and we are in awe of what these young musicians can do.

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Never a Better Time for Marketing: Start 2015 Off Right With 25% Off PSU’s Digital Marketing Certificate

Posted by Jana Kopp on Dec 17, 2014 3:52

The holidays are always a time to celebrate and reflect upon the year. At Mambo we have a lot to celebrate, but also a lot to look forward to. 2015 promises innovative digital marketing trends that will continue to advance the way we create, share and track our marketing efforts. We also know the more we invest in our efforts, the bigger and more gratifying our ROI will be.

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3 SEO Tips and Tricks in Light of Penguin 3.0

Posted by Kelly Fitzgerald on Dec 05, 2014 4:48

Online marketers need to understand how updates to Google’s algorithm may affect their website rankings. When a site is affected by an update, it is important that adjustments are made to avoid further penalties from Google. Unfortunately, sites typically have to wait until Google rolls out another update in order to see how their changes impact rankings.

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Topics: Search Marketing, Social Media Strategy

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