Mambo Media Blog

How Do I Prepare for Marketing Automation?

Posted by Janet Johnson on Oct 06, 2015 2:35

This post originally appeared on the Act-On Marketing Action Blog

We’re in the early days of marketing automation. In fact, I believe that marketing automation (MA) adoption is today where social media adoption was in 2004. VentureBeat reported just last year that only about 3% of non-tech companies have adopted marketing automation.

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Topics: Marketing Automation, Marketing Automation Readiness, Marketing Automation Strategy and Planning

Gen Z is Here – Quick! Pay Attention.

Posted by Elena Foley on Sep 29, 2015 2:20

At Mambo Media, we recognize the impact of today’s multi-generational workforce on marketing strategies and tactics. We pride ourselves on understanding and explaining the Millennial cohort to clients, but we realize – given our work with colleges and university clients – that it was time to begin really digging into the next generation, the 60 million-strong Generation Z. These are the first truly digital natives, born in the age of smartphones. Many don’t remember a time before social media. 

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Topics: Research

The Five Things College Websites Should Provide

Posted by Kelly Fitzgerald on Sep 23, 2015 12:39

When was the last time that you evaluated your school’s website from a user’s perspective?


Designing, expanding or managing a university or community college website can be a challenge for many institutions.  College websites tend to have a tremendous amount of content geared toward several target audiences, each with diverse needs and unique pain points.

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Topics: Millennials and the New Workforce, Website Design and Development, New Rules of Marketing, Mobile Responsiveness

HubSpot Inbound 2015 Highlights

Posted by Greg Harned on Sep 18, 2015 1:08

Over 14,000 marketing and sales professionals descended on the Boston Seaport last week to learn, network, and evangelize inbound marketing and sales at HubSpot Inbound 2015!

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Topics: Inbound Marketing, Marketing Automation

Infographic! Millennials: The Digital Generation

Posted by Mambo Media on Sep 09, 2015 10:43

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Topics: Preparing for the Marketing Future, Millennials and the New Workforce, Digital Trends

Chrome Browser Keyboard Shortcuts: Tips & Tricks of a Digital Marketer

Posted by Wendy Hwang on Aug 26, 2015 3:09

Many people know keyboard shortcuts for Microsoft products like Word and Excel but did you know there are shortcuts for your search browser as well? The last thing I want to do to when working on a project is waste valuable time that could be better spent on research, strategy, and/or implementation, so I’m always looking for ways to increase my efficiency.

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Topics: Preparing for the Marketing Future, Use of Technology, New Rules of Marketing

What is Inbound Marketing and Does it Work?

Posted by Caitlin Carlson on Aug 17, 2015 10:21

The new era of marketing is all about meaningful engagement. Today, successful marketers must find ways to earn attention from their audience and develop one-to-one relationships that provide value to their prospects from the beginning. That approach is at the core of the Inbound (marketing) Methodology. With content marketing costing 62% less than traditional marketing and producing three times as many leads, now is the time to embrace the Inbound Methodology to help your business grow.

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Topics: Inbound Marketing, Lead Generation, New Rules of Marketing

Brace Yourself! How this Google Shakeup will Impact your Business.

Posted by Wendy Hwang on Aug 12, 2015 4:12

Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local SEO. We’ve compiled a roundup of recent changes and how they can impact businesses and websites.

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Topics: Social Media Marketing, Search Engine Optimization, New Rules of Marketing, Search Engine Marketing

Mambo Media Recognized For Two Digital Marketing Awards

Posted by Mambo Media on Aug 06, 2015 6:09

We’re blushing! Mambo Media has been named the winner of two Summit Creative Awards! 2015 marked the 20th anniversary of Summit International’s Creative Awards, an honor that recognizes the accomplishments of small to mid-sized marketing agencies.

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Topics: Mambo News

7 Things to Consider When Defining Your Marketing Automation KPIs

Posted by Mambo Media on Jul 30, 2015 9:46

When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the KPI box can be tough, but we are here to help you through the process with these 7 ideas to consider when defining your marketing automation KPIs.

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Topics: KPI Management, Marketing Automation, Marketing Automation Readiness, Marketing Automation Strategy and Planning

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