Mambo Media Blog

Chrome Browser Keyboard Shortcuts: Tips & Tricks of a Digital Marketer

Posted by Wendy Hwang on Aug 26, 2015 3:09

Many people know keyboard shortcuts for Microsoft products like Word and Excel but did you know there are shortcuts for your search browser as well? The last thing I want to do to when working on a project is waste valuable time that could be better spent on research, strategy, and/or implementation, so I’m always looking for ways to increase my efficiency.

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Topics: Preparing for the Marketing Future, Use of Technology, New Rules of Marketing

What is Inbound Marketing and Does it Work?

Posted by Caitlin Carlson on Aug 17, 2015 10:21

The new era of marketing is all about meaningful engagement. Today, successful marketers must find ways to earn attention from their audience and develop one-to-one relationships that provide value to their prospects from the beginning. That approach is at the core of the Inbound (marketing) Methodology. With content marketing costing 62% less than traditional marketing and producing three times as many leads, now is the time to embrace the Inbound Methodology to help your business grow.

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Topics: Inbound Marketing, Lead Generation, New Rules of Marketing

Brace Yourself! How this Google Shakeup will Impact your Business.

Posted by Wendy Hwang on Aug 12, 2015 4:12

Google has been in the news a lot this week! The company’s recent announcement that they created a parent holding company, Alphabet, has been dominating the headlines over the last few days. However, lesser known changes include their quiet separation from Google+ and many business services changes which will have a huge impact on local SEO. We’ve compiled a roundup of recent changes and how they can impact businesses and websites.

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Topics: Social Media Marketing, Search Engine Optimization, New Rules of Marketing, Search Engine Marketing

Mambo Media Recognized For Two Digital Marketing Awards

Posted by Mambo Media on Aug 06, 2015 6:09

We’re blushing! Mambo Media has been named the winner of two Summit Creative Awards! 2015 marked the 20th anniversary of Summit International’s Creative Awards, an honor that recognizes the accomplishments of small to mid-sized marketing agencies.

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Topics: Mambo News

7 Things to Consider When Defining Your Marketing Automation KPIs

Posted by Mambo Media on Jul 30, 2015 9:46

When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the KPI box can be tough, but we are here to help you through the process with these 7 ideas to consider when defining your marketing automation KPIs.

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Topics: KPI Management, Marketing Automation, Marketing Automation Readiness, Marketing Automation Strategy and Planning

Why Your Marketing Plan Needs to Include a Mobile Strategy

Posted by Caitlin Carlson on Jul 16, 2015 8:46

What is Mobile Marketing?

Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects.

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Topics: Mobile Responsive vs. Mobile Web, Mobile Marketing, Lead Generation Best Practices

Why You Need to Upgrade Your Google AdWords URLs Now

Posted by Greg Harned on Jul 08, 2015 1:40

Google AdWords first announced Upgraded URLs last February with a deadline to adopt the new standard by July 1, 2015. The Upgraded URLs function was developed to help users who frequently change customer-tracking parameters (allowing marketers to track advertising effectiveness through the AdWords channel).

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Topics: Search Engine Marketing, Pay Per Click (PPC)

4th of July Recommended Reads: Digital Marketing Edition

Posted by Greg Harned on Jul 01, 2015 12:04

With the holiday weekend approaching, some of our readers may have some surely well-deserved down-time to catch up on their reading. Despite the emergence of new media consumption platforms every day, I still find myself drawn to blogs. My preferred method of consumption is via the Feedly platform on my mobile phone. Feedly does a great job of transforming RSS feeds from your favorite domains into a photograph and quick summation for each article. I have created a folder specifically for my favorite digital marketing feeds and overtime, have narrowed down to a few tried and true that I’d like to share with you this 4th of July.

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Topics: Digital Trends, New Rules of Marketing, Marketing Automation Readiness

Google+ SEO Results You Can't Ignore

Posted by Kelly Fitzgerald on Jun 26, 2015 8:42

 

Is your business on Google+? If so, how often does your brand post to this social channel? Setting up a basic Google+ account is a good start, but having an account is not enough to reap the full SEO benefits of the platform. Having a presence on Google+ without actively posting to the channel can actually hurt your brand.

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Topics: Social Media Marketing, Social Media Strategy, Search Engine Optimization

5 Ways to Boost Your Lead Generation Efforts

Posted by Tori Opshal on Jun 19, 2015 10:57

When it comes to generating leads, some people think the more the merrier. Unfortunately, this is not true. In fact, an overabundance of leads often results in a large percentage of unqualified buyers who will never convert on your site. And, if you’re feeding a sales team leads, nothing wastes their time like a high volume of low quality leads. And that can ruin the relationship between marketing and sales.

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Topics: Lead Gen Best Practices

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