We here at Mambo are feeling very lucky and blessed for such a successful 2014.
To celebrate and share in this success we feel it’s important to give back. We were recently introduced to an amazing organization that is doing something very good for humankind and we wanted to celebrate them. Bravo Youth Orchestras gives the joy of music to kids in North Portland who lack access to music education. The results have been phenomenal and we are in awe of what these young musicians can do.
MAMBO MATCHING PROGRAM
If you would like to support this fantastic organization, join us in our matching program. For every dollar you donate, we will match your contribution. Bravo is currently featured in Willamette Week’s Give Guide and offers various incentives based on your giving level. Just let us know you gave and we’ll match it until our allotted funds run out!
Please give now: https://giveguide.org/#bravoyouthorchestras
WATCH THE VIRTUOSOS AT WORK!
The following video, expertly produced by Kimberly Warner, is just a sample of the inspirational energy, spirit and joy these kids derive from playing music.
Siouxsie Jennett, President
The holidays are always a time to celebrate and reflect upon the year. At Mambo we have a lot to celebrate, but also a lot to look forward to. 2015 promises innovative digital marketing trends that will continue to advance the way we create, share and track our marketing efforts. We also know the more we invest in our efforts, the bigger and more gratifying our ROI will be.
As a team of passionate leaders and creative thinkers, it only seems right that our very own Mambo Media founder, Siouxsie Jennett is an instructor at PSU’s Center for Executive and Professional Education (CEPE) for the Digital Marketing Strategies (DMS) Certificate Program.
In an effort to grow and educate our community of digital marketers, and to stand by our mission of investing in top-notch practices we wanted to make sure all our readers are aware of PSU’s special holiday discount.
For a limited time only PSU’s CEPE is offering 25% off ALL Winter Term courses. But the discount ends soon! Register before midnight PST on Sunday, December 21st to take advantage of this swinging deal. There is no limit to the amount of courses the discount can be applied to, simply use code: JINGLE25 at checkout.
For those of you unfamiliar, the Digital Marketing Strategies certificate is broken into five courses that guide students through the key principal categories of digital marketing. These include: Introduction to Digital Strategies, Social Media Marketing, Search Engine Marketing, Analytics, and Advanced Concepts: Digital Media Integration. Each course has a different instructor who is an expert in their trade, keeping the program current and on trend for our ever-advancing industry.
The certificate program allows marketers to join this thriving community, network with thought leaders, stay connected to important events and conferences, as well as have the opportunity to pitch a digital strategy to a local company. Considering Mambo currently employs four alumni of the DMS Certificate, we’re confident you’ll too see the benefits this program can have on your career!
If you’re not interested in the Digital Marketing Certificate, CEPE offers over 50 courses during Winter Term in 12 different industries and specializations.
It’s easy to get a little heart-felt around the holidays. But we can’t deny that certain opportunities just hold close to our values. Help us celebrate the creativity and intelligence behind the many professionals in digital marketing and spread the word about this fantastic deal.
Are you ready to invest in your career? Visit the Winter Term Course List to see which program or course is the right fit for you.
You may have heard murmurs that Canada recently released a new law called Canada’s Anti-Spam Legislation (CASL). Effective July 1, 2014, this new legislation will drastically impact digital marketers and businesses that send commercial emails. Penalties for non-compliance with these strict new email marketing requirements will come at a high price. The Canadian government announced that businesses can be fined for up to $10 million dollars for failure to follow legislative guidelines.
But, what does this new legislation mean for your business? Will Canadian Spam Laws have an impact on American marketers? How can you ensure that your business remains CASL compliant?
Even if your business is run and operated outside of Canada, you still may be susceptible to CASL penalties and fines if compliance is not actively monitored and managed. This blog post aims to demystify CASL regulations, but does not constitute legal advice. Get in contact with us, if you have specific questions about how CASL may impact your business.
CASL Impacts All Commercial Electronic Messages:
CASL rules and regulations apply to any “commercial electronic message” sent from or to Canadian devices or residents of Canada. This includes emails, instant messages or text messages containing content that encourages the recipient to engage in some kind of commercial activity. Message types that are exempt from these regulations include:
- Responding to a current customer or someone who requested a response
- Messages that will be sent to countries other than Canada (be sure you are compliant with those respective country anti-spam laws)
- Messages soliciting contributions by a charity or political organization
- Messages that provide warranty, recall, safety or security information
- Messages that enforce a legal right or court order
- Messages that provide account information
- Messages going to a single recipient on the basis of a third party referral. The full name of the referrer must be included and the referee may only send one message.
If your business sends commercial electronic messages to anyone who resides in Canada, and you do not qualify for an exemption, you must ensure your communication with all Canadian residents falls in accordance with CASL regulations.
Express/Explicit Consent vs. Implied Consent:
Under CASL regulations, all email addresses must be segmented by consent. Contacts who give express consent (i.e. explicitly sign up for a newsletter) can continue to be emailed unless they ask to be removed. To properly collect express consent, businesses must provide a clear description of what the contact will be receiving, have an opt-in process that is not pre-checked, and collect the IP address, URL, date and time stamps. All communications must also identify the person sending or person on whose behalf the message is being sent, contact information of the sender, an unsubscribe mechanism and avoid false or misleading representation anywhere in the message (message body, subject line, etc.).
Those who have given implied consent can receive commercial electronic messages for up to six months after implied consent is given. Implied consent means that a contact may not have expressly granted permission to be contacted, but consent was inferred from some sort of action. Implied consent is assumed when:
- They have purchased something from your company in the last 24 months or have inquired within the last six months
- The individual sender has an existing non-business relationship with the recipient (i.e. for charitable/volunteer organizations)
- The recipient has conspicuously published his or her address (i.e. on a website or online directory) and the message is relevant to the recipient’s business or official capacity and there is not a statement stating they do not wish to be contacted
- The recipient has provided their electronic address to the sender and the message is relevant to the recipient’s business or official capacity
Remember, the burden of proving implied consent falls onto businesses. Make sure your email marketing tool or your CRM keeps track of when the email contact was submitted—so you can adequately track the six month window. You’ll also want to ensure that you are keeping a record of all necessary data to prove consent.
Applying CASL to Lead Generation Programs:
CASL regulations will need to be taken into consideration when developing lead generation programs. Each Canadian email contact will have to be divided into two groups—one group for your implied consent contacts and one group for explicit consent contacts. Create six month campaigns that encourage implied contacts to sign up for your email marketing program. When building forms, include a required country field and be aware that all boxes must be left unchecked! By collecting country information early on and not auto-filling your subscription options, you can ensure that you are in compliance with CASL.
Luckily, there is a grace period for companies to adjust and ensure that they are in compliance with Canadian laws. For all emails collected BEFORE July 1, 2014, you have three years to gain explicit consent. All emails collected after July 1, 2014 must be CASL compliant and may only be contacted for 6 months if given implied consent.
A CASL Summary:
To align your electronic communication practices with CASL standard, any contacts that were gathered before July 1, 2014 have three years to gain express permission. Any contacts that were gathered after July 1, 2014 and have given implied consent can be contacted for up to six months. Any contact that has given explicit consent can be contacted until the recipient unsubscribes. Any violation can lead to a $10,000,000 fine for your company and up to $1,000,000 for the actual sender.
CASL provides a great opportunity to turn contacts that have only given implied consent into marketing qualified leads though a strong email marketing program and marketing automation system. If you are interested in further CASL information or are in need of support developing and implementing these programs, contact Mambo for a consultation on lead generation and marketing automation.
We’ve been busy at the Mambo office over the past few months and we are thrilled to introduce the newest additions to the Mambo team! With their charisma, humor and whip-smart digital marketing chops, we know that these three new team members will have a bright future with Mambo!
Naira Perez, Digital Marketing Strategist
Naira’s experience in marketing spans 14 years. Over the course of her career, Naira has had the benefit of looking at marketing from many different perspectives including: sales, corporate marketing, advertising agency and independent consultant. The diversity of her past positions has given Naira a unique insight into the many sides of marketing. She has experience delivering “the promise”, crafting “the message”, organizing “the idea” and measuring “the ROI”.
At Mambo, Naira focuses on analytics and media planning, “I would say I love, scratch that, I am passionate about ‘accountable marketing’, which may be a term I just made up but reflects the marriage between data, strategy and creativity.”
Kelly Fitzgerald, Senior Digital Marketing Manager
Kelly is a Digital Marketer with over 10 years of experience in various Sales and Finance roles. Kelly started out as a financial and business analyst at Tektronix and Nike, and later transitioned to software sales, training and digital marketing. Kelly applies her analytical background to every client engagement, assisting clients in measuring and reporting the success of their digital marketing programs.
Kelly graduated from the University of Oregon with a double major in Finance and Management. She recently completed PSU’s Digital Marketing Strategies Certification Program.
Kelly takes every opportunity to enjoy the outdoors on her stand up paddleboard (SUP) and has even been known to combine her yoga practice on her SUP from time to time!
Tori Opsahl, Digital Marketing Specialist
Tori arrived at Mambo through our internship program, where she spent three months expanding her knowledge of digital marketing. Tori is a University of Oregon graduate, with a Bachelor of Science and focus in Public Relations. Her past experience spans from real estate to Merrill Lynch’s internship program, to public relations and marketing. Tori is now a full-time member of the Mambo team as a rising social media star and budding community manager.
Are you a digital marketing expert and think you could be a great addition to the Mambo team? Feel free to reach out and learn more about our (amazing) company culture.
10,000 marketers descended on this year’s Inbound 2014, in the heart of downtown Boston. With nearly double the attendance of last year, this turnout legitimizes the acceptance of the inbound methodology and the shifting power of consumers. Providing education and value to your audience continues to be the foundational element of a solid content marketing strategy, and topics such as personalization and real-time marketing have gone from experimental to mainstream. The sessions were jam-packed with brilliant marketers, industry thought leaders and marketing automation experts. We’ll be sharing more of our favorite strategies, tips and tricks from the conference in the coming months.
This year’s kickoff keynote speaker was Guy Kawasaki on The Lessons of Steve Jobs. A few of our favorite takeaway lessons included:
- “Design counts”: Steve’s commitment to design is clearly evidenced in his diehard commitment to the most nuanced details of design.
- “Use big graphics and big fonts in your presentations. Nothing else”: Steve was a story-teller and used simple, yet powerful slides to engage his audience without distraction.
- “Change your mind. This is a sign of the intelligence.” – While stubborn, when Jobs threw out the Lisa project to work on the Macintosh, it was one of the most important decisions he’d ever make.
Simon Sinek kicked off the full day of sessions with a discussion about leadership, which is the topic of his latest book: Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. Many know Simon for his TedTalk, How Great Leaders Inspire Action, one of the most-watched Ted Talks of all time. Watching and listening to Sinek is in and of itself a lesson on presentation. He commands the room and his audience, leaving listeners hanging on his every word while he deftly moves from stories of a Marine battlefield under heavy fire to a board room full of a team of chemically unbalanced employees.
Sinek investigates the chemical composition of individuals and businesses based on primary hormones that significantly impact our daily working lives. The development of strong leaders who create circles of safety and healthy culture is more important than ever to ensure the health of individuals and the health of a business. He goes on to say that culture is not simply Ping-Pong Wednesdays and Casual Fridays, but how your employees feel when they think of coming to work, interacting with others, managing conflict and sharing praise. We can all be leaders, and it’s our responsibility to do so for the goodwill of our teams. One of the quotes included in Sinek’s newest book on leadership is from John Quincy Adams who stated: “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader”. This succinctly defines Sinek’s view of true leaders.
Malcolm Gladwell, another epic storyteller interested in using lesser-known stories to brilliantly illustrate his findings, discussed the importance of attitude, courage, urgency and imagination for achieving the remarkable.
Steve Jobs was again noted, this time for his “theft” of the idea for the first computer mouse from Xerox. Few people would ever associate Xerox with the computer mouse and Apple is now one of the best known computer brands in the world. Xerox, not Apple had the smartest computer scientists of the day, and the greatest facility in the world. So, how did Steve Jobs beat Xerox to the punch?
Jobs toured the Xerox Corporation’s research division called Xerox PARC, where engineers had been developing a mouse-controlled computer for years. Xerox had some of the brightest innovators in the world—who were technically far wiser and more experienced than Jobs. But what Steve Jobs possessed was a sense of urgency and instinct that Xerox did not have. Jobs ran with the “inspiration” he gained while on the Xerox tour, and later launched the first mouse-controlled computer.
Malcolm’s takeaway? “Transformative innovators have a sense of urgency”, and that urgency can have an impact that can change the world. Stay tuned for more stories, strategies, tips and tactics that we learned from this year’s HubSpot 2014 Inbound.
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