You may have heard about California’s new “Do-Not-Track” (DNT) law that will go into effect January 01, 2014. Will there be implications for your commercial website, online service or mobile app? Regardless of whether your business or organization operates out of California, it is important to be aware of this new requirement and take action to ensure your business is protected.
- The protocol for responding to web browser’s DNT signals.
- Third-party collection of PII about the consumer’s web activity over time and across sites.
While the law requires that websites make their policies available to users, this does not mean the operator must comply with the privacy preferences of the consumer. The law attempts to provide transparency for the visitor about the website’s online tracking practices.
The signing of AB370 reflects consumers’ growing concern over data tracking and online privacy protection. It remains to be seen whether enforcement of DNT disclosures will lead to improvements in online privacy preferences and increased consumer awareness.
Website operators that collect PII should ensure their privacy policies comply with this new law as it has implications for nearly all online businesses. We recommend contacting legal representation to assess whether your privacy policies align with your tracking methods. Remember this law goes into effect January 01, 2014 and extends to website operators everywhere.
For more information about AB370, visit: http://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=201320140AB370
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For the second year in a row, Mambo Media was given the wonderful opportunity to volunteer for Portland’s Habitat for Humanity program. After the great experience we had building last year we were eager to lend our helping hands again, this time at a different location.
On the morning of October 25th, the Mambo team headed for the build site ready to get our hands dirty! After gearing up in our safety attire we were given a rundown of the ten-home community we would be working on.
The community called, Orchards, is located in a quiet neighborhood of South East Portland. The location provides close access to the Max and Trimet, as well as a variety of grocery stores, shopping and health services. The centrally located neighborhood is ideal for families with kids who will love taking advantage of the 50 acres of nearby parks as well as the indoor water park at the East Portland Community Center.
The Orchards’ homes were going to be presented in an opening ceremony to the 10 families the following day, so if there was any time for hustle it was now! Our primary job was to add the finishing touches to the site. This included a variety of tasks: painting floors and walls, fine tuning door frames and floor boards, landscaping and eventually sweeping and cleaning up the lot for presentation.
At the end of the day our once unsoiled clothing was covered in a mixture of paint, dust, sweat and dirt, but the built site itself was a much different scene. Looking around the lot no longer resembled a construction site, but rather a neighborhood of homes that would soon be filled with the love and laughter of ten different families. It was easy to imagine the excitement the homeowners would feel when they saw their brand new homes for the first time.
The families moved into Orchards the following weekend and we are so happy to have had the chance to help make their dreams become a reality!
To check out more photos from our volunteer experience check out the Mambo Media Facebook Page!
Please visit http://habitatportlandmetro.org/ to learn what you can do to help the dream of homeownership come true for more habitat families.
In a two-part series Julie Ma, Digital Marketing Manager at Mambo, will be exploring the topic of business communications for the millennial generation (also known as Generation Y with birth dates from the early 1980s to the early 2000s). She’ll be sharing the latest trends and offer tips for how Millennials can better communicate with their employers (after all…she is one herself!) and how employers can maximize their communication and potential to benefit the overall success of their companies.
- 88% of Millennials are optimistic about finding a job
- Just 6 in 10 Millennials have jobs, half are part-time
- 41% of Millennials do what their managers tell them to do, which is greater than older generations
- 43% say that texting is just as meaningful as an actual conversation with someone over the phone
The Millennial Generation: A generation comprised of individuals (you!) who are extremely ambitious, have the highest of expectations (for themselves and those they connect with…ahem…brands), and have grown up in a world where social communication is amplified by technology. The world has offered you an economy that has you experiencing your “first round of lay-offs.” It has you moving back into your parent’s house because you don’t have a steady income, and now you’re working harder (be that for someone or yourself) than ever before.
Regardless of how much money you may have in your checking account, good business etiquette directly relates to how you are perceived. It can make or break a potential opportunity that you may have with an employer or client. Jobs are hard to come by at the moment and you must go the extra mile to grow your career. We may spend more time on our mobile phones than any other age group and communicate in abbreviated words and slang, but work communications remain surprisingly traditional. Below are several etiquette tips to consider before you send your next email, Tweet, SnapChat, or Facebook message:
Business communication etiquette:
- Consider your audience. Pay close attention to the communication styles of your boss. You might like texting, but your boss may deem it unproductive.
- Remember the golden rule: ask questions for better communication.
- Realize that sometimes nothing is better than face-to-face conversation.
Email (still the most preferred method of business communication):
- Respond in a timely manner. Business-realm protocol expects a 24-hour response if not sooner.
- Be aware of sending/forwarding emails with contact addresses to strangers.
- Use punctuation. Know the difference between they’re and their, we’re and were.
- Never use text lingo and proof read all your messages.
- Know when it is appropriate or expected. A good time to pick up the phone is if there is a risk of your “tone” being misunderstood and a face-to-face is not possible.
- During business hours answer your mobile phone like you would your office landline, “Good afternoon, this is John…” No one likes to hear, “What’s up?” at 8 a.m.
- Posts on social media last forever. There are countless case studies in which employees have gotten themselves fired due to their social posts. Think before you post and never criticize or vent about a co-worker, boss, client, or company. Privacy does not exist in social media.
- Always include a profile picture. This should be a professional headshot in which you are dressed appropriately.
- Claim your name and create your identity. Our social profiles ultimately promote ourselves, but they have the capability to promote the work you do, connect and learn from others – even land a job! Be transparent and use your name (or the same handle) across all channels so people have different opportunities to reach you.
- Be weary of username and passwords! Are you managing your company’s Twitter handle? Use the same laptop at work as you do at home? Make sure you are logged out of all work accounts before you jump into any personal accounts – this includes mobile. Even two years later, this Red Cross case study still serves as a popular reminder.
Are you a Millennial or one that hires Millennials? I want to hear your tips on how we can better communicate in business. Leave me your tips below or tweet me @JulieMa. What are lessons you’ve learned that you want to share with others?
At the end of the day we’re in this together!
You may have read Greg’s Hummingbird blog post, which gives recommendations for updating your SEO and content strategies to keep up with the new algorithm.
It appears that one of Google’s strategic goals in the design of its Hummingbird launch was to build the popularity of Google+ by increasing:
- the number of Google+ accounts
- the popularity of communities and hangouts
- the frequency of engagement (+1s and comments), and
- the quantity and quality of content posts.
For each change instituted by the new Google algorithm, they’ve built in a way to improve your SEO using Google+:
||What you should do in Google+
|It’s time to face it: Google algorithms are going to continue to change
||Build a well-rounded portfolio of ways to build search rankings. Google has made it clear that Google+ will continue to be a powerful SEO tool in that portfolio.
|Shift toward mobile search
||Share your content on Google+ with mobile search in mind. Queries on mobile devices tend to be more long and complex.
Both mobile queries and Google+ are expected to be “at the core of search user experience in the future.”
|Conversational, cross-platform search
||People are no longer searching for a specific keyword; they are more likely to ask a question. Your content should both ask and answer those questions.
Give your audience the content they are looking for, in a place where Google will find and use it.
|Added social layer to the search algorithm
||Google+ is now a core, fundamental aspect of Google SEO. How to build SEO using Google+:
- Build a Google+ audience and engage
- Integrate Google+ into your other properties, such as your website or blog and social channels
- Join Google+ communities
- Answer questions
- Use hashtags
- Create quality content with links to your website, and promote it well on Google+
- Create video content in Hangouts
- Build a strategy to get more +1s and Google+ promotion from your employees, partners and customers
How do you use Google+ for SEO?
For more information:
The Rise Of (Not Provided) And The Death Of Keyword Data
Much to the dismay of marketers everywhere Google will soon be turning off the switch for all organic keyword data through Google Analytics and any third-party software that relies on their data. This means the keyword (not provided) that’s been at the top of your keyword list in Google Analytics, with upwards of 50% of your keyword data, will reach 100% within a few short months.
Keyword data has long been used for purposes of:
- Improving page ranking for keywords and key phrases
- Demonstrating growth through page optimization
- Discovering new keyword opportunities based on a greater understanding of the language searchers use when looking for your content
The loss of this data makes it increasingly difficult to identify why certain pages have a high bounce rate, as we can’t directly connect what the user was searching when they were served the respective page. Of the many keywords on any given page, we also will no longer know which was responsible for contributing to the highest number of conversions.
Things you can do right now:
- Analyze page-level data. Marketers will likely begin to put less emphasis on the keyword data (due to the lack of data), and a greater emphasis on analyzing page-level data. We can reasonably assume that pages that receive significant traffic will have 5-10 keywords that are contributing to search volume. We can experiment by optimizing the pages to test the impact on search ranking.
- All is not lost. Bing will still provide you with keywords for searches performed on their search engine. Dig into your Bing data and see what gems you can surface.
- Consider including an internal search analytics on your site with an internal search bar. You own that data, and you get the added benefit of making it easier for the user to find the content they are looking for on your site.
- Dig into your Google Analytics historical data. Depending on how long you have had Google Analytics implemented on your website, you may still have a rich trove of historical keyword data.
Cha Cha Cha Changes… Why Google Hummingbird?This (not provided) keyword change is coupled with Google Hummingbird, the latest overhaul of the Google search algorithm and the biggest change in the past 3 years, affecting 90% of all search results. The new algorithm is not an update, but a completely new ranking algorithm. It puts greater emphasis on context to better understand what the user is looking for, as well as on speed, to more quickly identify the most relevant, highest-quality and authoritative content.
In place of keyword level targeting, Hummingbird better understands the relationship and relevance between keywords and key phrases. This means that Google can now better understand more natural language searches. For example, when someone searches “What is the best way to season my cast-iron pan?” Google will know that you aren’t searching to buy a cast-iron pan, but to season one that you already own. Essentially, this change will place greater emphasis on long-tailed search phrases and helps to set the stage for an ever-increasing volume of voice-activated search, particularly on mobile devices.
Things you can do right now:
- Leverage your internal SME’s (subject matter experts) to create what Google has said is the gold-standard action to benefit from Hummingbird: “Have original high-quality content.” One of the best ways to identify potential topics for blogging is to ask the sales team what questions they are asked most frequently on their calls. Create a blog series that answers those questions.
- Ensure that your website, blog and landing pages are mobile-optimized. The last thing you want to do is create incredible original content that is easily found through mobile-activated search, but then serve the user a non-mobile optimized page. This will surely increase your bounce rates and negatively impact your ranking for that keyword and/or key phrase.
Ageology, the nation’s premier network of highly credentialed independent physicians who specialize in integrative metabolic medicine (IMM), has officially launched its new website. The new site includes an easy-to-use navigation, deeper content which promotes their array of awards and certifications, highlights and description on individual doctors, and a researchable database for users to absorb the wealth of knowledge that Ageology offers its customers. Partnered with Mambo Media, Ageology’s new website focuses on its target audience which allows for easy navigation to fully understand the benefits of Ageology. The user-friendly design helps potential customers get the health insight and medical attention they need without feeling overwhelmed by scheduling an appointment.
Here’s a sneak preview into some of the features added:
New social engagement CTA’s!!
Updated blog content to really capture all customers of Ageology…
Since its inception, Dr. Paul Savage has been leading the way in integrative metabolic medicine, giving his patients an opportunity to improve their quality of life! Mambo partnered with Dr. Savage and his team to put Ageology on the national map. For more information, visit www.ageology.com