Mambo Media Blog

7 Things to Consider When Defining Your Marketing Automation KPIs

Posted by Mambo Media on Jul 30, 2015 9:46

When it comes to choosing key performance indicators (KPIs), there are a handful of generic and predictable data points that every company uses. Though basic tracking metrics are still successful, few companies take their KPIs one step further to show the success of their marketing and sales initiatives. We understand that looking outside of the KPI box can be tough, but we are here to help you through the process with these 7 ideas to consider when defining your marketing automation KPIs.

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Topics: KPI Management, Marketing Automation, Marketing Automation Readiness, Marketing Automation Strategy and Planning

Why Your Marketing Plan Needs to Include a Mobile Strategy

Posted by Caitlin Carlson on Jul 16, 2015 8:46

What is Mobile Marketing?

Mobile adoption has increased at such an astounding rate that mobile connectivity has undoubtedly permeated today’s culture to the point of ubiquity. Consumers are never far from their smartphone or tablet. Mobile marketing is marketing focused on this base of ever-connected and engaged business and consumer prospects.

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Topics: Mobile Responsive vs. Mobile Web, Mobile Marketing, Lead Generation Best Practices

Why You Need to Upgrade Your Google AdWords URLs Now

Posted by Greg Harned on Jul 08, 2015 1:40

Google AdWords first announced Upgraded URLs last February with a deadline to adopt the new standard by July 1, 2015. The Upgraded URLs function was developed to help users who frequently change customer-tracking parameters (allowing marketers to track advertising effectiveness through the AdWords channel).

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Topics: Search Engine Marketing, Pay Per Click (PPC)

4th of July Recommended Reads: Digital Marketing Edition

Posted by Greg Harned on Jul 01, 2015 12:04

With the holiday weekend approaching, some of our readers may have some surely well-deserved down-time to catch up on their reading. Despite the emergence of new media consumption platforms every day, I still find myself drawn to blogs. My preferred method of consumption is via the Feedly platform on my mobile phone. Feedly does a great job of transforming RSS feeds from your favorite domains into a photograph and quick summation for each article. I have created a folder specifically for my favorite digital marketing feeds and overtime, have narrowed down to a few tried and true that I’d like to share with you this 4th of July.

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Topics: Digital Trends, New Rules of Marketing, Marketing Automation Readiness

Google+ SEO Results You Can't Ignore

Posted by Kelly Fitzgerald on Jun 26, 2015 8:42

 

Is your business on Google+? If so, how often does your brand post to this social channel? Setting up a basic Google+ account is a good start, but having an account is not enough to reap the full SEO benefits of the platform. Having a presence on Google+ without actively posting to the channel can actually hurt your brand.

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Topics: Social Media Marketing, Social Media Strategy, Search Engine Optimization

5 Ways to Boost Your Lead Generation Efforts

Posted by Tori Opshal on Jun 19, 2015 10:57

When it comes to generating leads, some people think the more the merrier. Unfortunately, this is not true. In fact, an overabundance of leads often results in a large percentage of unqualified buyers who will never convert on your site. And, if you’re feeding a sales team leads, nothing wastes their time like a high volume of low quality leads. And that can ruin the relationship between marketing and sales.

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Topics: Lead Gen Best Practices

Mambo Formula: How to Respond to Negative Online Reviews

Posted by Laurel Hamilton on Jun 10, 2015 1:51

How do you respond when you’re notified that a legitimate negative review has been posted about your business? Whether the review was posted on Yelp, Google+, Facebook or an industry-specific site, experts agree that responding quickly shows that you’re listening to your customers, you care about their feedback and that you have nothing to hide! Keep in mind that even though you’re responding to a specific reviewer, the tone and content of your response should also be geared toward all prospects– don’t forget that they’re listening, too!

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Topics: Reputation Management

Mambo Media is a HubSpot Certified Agency

Posted by Kelly Fitzgerald on Jun 02, 2015 10:08

Mambo Media has been a proud partner of inbound marketing and sales platform HubSpot since 2014. We are thrilled to announce that we recently took our HubSpot partnership to the next level, earning silver partner status! We are excited to be able to offer even more inbound marketing expertise to our clients and maximize their investment in HubSpot’s all-in-one marketing software solution.

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Topics: Mambo News, Marketing Automation, Marketing Automation Readiness, Marketing Automation Strategy and Planning

Four Do's and Don'ts for a Winning Inbound Marketing Strategy

Posted by Caitlin Carlson on May 28, 2015 1:44

Has your marketing team developed a true inbound marketing strategy? Are your email marketing efforts giving you the ROI you hoped for? Does your content speak to each of your buyer personas throughout their entire buyer’s journey?

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Topics: Inbound Marketing, Lead Gen Best Practices, Marketing Automation, New Rules of Marketing

Five Signs You’re Ready For a New Website

Posted by Danielle Wheeler on May 21, 2015 10:00

Analyzing and updating your website should be a standard practice, just like checking the food items in your fridge for expiration dates or taking your car in for service. If you can’t remember the last time you made changes to your site, then it’s likely time for a little facelift. Though redesigning or updating your website may seem like a daunting task, it is an imperative step to remaining current in your industry and it can set you apart from your competitors. The next time you are on your company’s website, look for these five red flags that signal it’s time for an online redesign.

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Topics: Website Design, Development

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