An eBook is any publication that can be read on a computer or other type of electronic device. They are not only a great mechanism for sharing information that can be utilized on several different platforms, but they are also a great source for engagement. For example, the standard eBook is shared and distributed into 4-7 blog posts, 1-2 infographics, one email campaign (which can be amplified with marketing automation software) and over 200 social media posts!
There are four primary steps to creating an eBook. First: figure out the purpose of the eBook. Are you trying to educate your audience? Is your goal to generate new leads? Your whole eBook will center on this objective. Your goal should align with your broad branding strategy.
Second: establish your audience. Do you have audience personas? Do you a specific customer base for this topic? Write your eBook with this in mind and tailor your content to meet your audience’s needs.
Once you establish your goals and audience, you can start writing your eBook!
Third: layout the structure of your eBook. Try creating templates! Try creating templates! Produce a template for plain text pages, pages with images, or the beginning of each chapter. Creating a template may seem time consuming at first, but will save you time in the long run, as well as give your eBook a polished, consistent look Creating templates may seem time consuming at first but will save you time in the long run. Hubspot has provided this amazing set of templates for you to start with. Add a little flare and put your personal touch on each page to make the ebook your own.
Lastly: promote your work! Feature the ebook on social media and send it out in an email campaign optimized with specific CTAs and landing pages. Writing an eBook is a great way to start or finish any campaign. If you require a form to download the ebook, you can launch a lead nurture program and lead visitors through the sales funnel with a more sophisticated and efficient approach
EBooks are a great way of taking an old-school method of presenting information and making it work for the modern age. By working smarter instead of harder, you can produce original content to post and share to your audience, as well as gather interest in your products and your brand.
To learn more about branding goals: Click Here
For design tips for your eBook: Click Here