Mambo Media Blog

Mambo Media Names Janet Johnson as Chief Marketing Officer

Posted by Adrienne Peake on Apr 24, 2015 9:00

Digital Marketing Veteran and Lead Generation Expert will Lead Mambo Media Marketing Automation Program Forward

Portland, OR.April 24, 2015 In response to continued growth, integrated digital marketing agency Mambo Media today announced the appointment of Janet Johnson as Chief Marketing Officer. Johnson will lead Mambo Media’s business development initiatives and marketing programs including the innovative marketing automation division of the company that was established in 2013.

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Topics: Mambo News

Turn Instagram into a Visual Marketing Machine

Posted by Adrienne Peake on Apr 17, 2015 12:08

It’s no secret that visuals can have an incredible impact on a brand’s marketing results. Images and videos capture audience attention, increase retention rates and encourage customer engagement. Brands and consumers alike are flocking to visual social media platforms like Instagram in record-breaking numbers; at the end of last year, Instagram announced that they had surpassed 300 million active users. It’s predicted that consumers’ appetite for visual content will only continue to grow. A good Instagram strategy starts with more than simply posting a pretty photo of your product or service. We’ve outlined a few of our favorite Instagram tips to incorporate into your 2015 marketing plan.

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Topics: Social Media Marketing, Social Media Strategy

Digital Recap: The Impact of Social Media on Today’s News

Posted by Tori Opsahl on Apr 06, 2015 1:55

Every three months, the lecture room of Portland State University’s Center for Executive and Professional Education (CEPE) is filled with eager digital marketers, business owners and curious early risers. CEPE’s quarterly Digital Marketing Breakfast brings together digital marketing leaders from Portland, Oregon that offer their expertise on modern marketing issues. Moderated by Mambo Media’s own Siouxsie Jennett, each Digital Breakfast offers a unique panel of professionals and plenty of pastries. Ranging from topics such as Online Reputation Management, Marketing for a Cause and more, registration for these digital marketing strategy (DMS) breakfasts fill up fast!

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Topics: Events, Social Media

How to Use LinkedIn for Business Development

Posted by Janet Johnson on Mar 30, 2015 1:41

LinkedIn is the world’s largest professional network, with more than 300 million members. As more people embrace the power of social networking for professional purposes, establishing, optimizing and leveraging your personal account has become an invaluable tool for business development. From an SEO optimized profile to conversing with business peers, establishing your personal brand on LinkedIn can be a daunting task. But don’t panic! We’ve compiled a few tips to help you get started using LinkedIn for business development.

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Topics: Digital Marketing Strategy, Social Media, LinkedIn

2015 Security Update for Slider Revolution Plugin

Posted by Paul Hamerton-Kelly on Mar 24, 2015 9:38

Mambo Media has built many websites for our clients over the years, and a large number of them have been built on the WordPress CMS. For appealing presentation of portfolio images, logos or other visuals, we have often deployed a plugin called Slider Revolution Premium. This is a popular, robust plugin by ThemePunch sold on the Envato marketplace. It is also frequently included as part of many WordPress themes.

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Topics: Digital Marketing, Website Development

Why Your Website Needs to Be Mobile-friendly by April 2015

Posted by Wendy Hwang on Mar 16, 2015 11:26

Is your site prepared for Google's upcoming mobile algorithm update? Just because people can access your website on their smartphone does NOT mean it is a mobile optimized site! You now have a deadline of April 2015 to make your website mobile-friendly or you’ll have to suffer the ranking consequences from the Google Gods.

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Topics: Search Marketing, Search Engine Rankings, SEO, Search Engine Optimization

How to Read Your Data to Avoid Skewed Results

Posted by Naira Perez on Mar 09, 2015 3:15

From marketing to manufacturing, being “data-driven” is one of today’s hottest buzzwords. However, many businesses do not understand the full definition of what it means to truly have their business be driven by data. In an effort to make sense of complex information, businesses will dilute data results into one simple and easy to comprehend number. This simplistic approach of looking at these metrics from just one lens can cost businesses valuable insights—or worse, misinform their business strategy.

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Topics: Digital Marketing, Digital Marketing Strategy, Data

Building a Group That Leads: Developing a Successful LinkedIn Group

Posted by Jana Kopp on Feb 24, 2015 4:13

As busy marketers, we want to avoid managing another social media channel that’s not providing ROI, or not clearly adding value to our brand reputation. A good marketer knows that the content they serve to their LinkedIn audience should be unique and will not be the same content they serve to their Facebook audience, for example. In order to distinguish this relevant content, one must be savvy to the channel, the target audience, and the content that performs well with them. But what many community managers often miss is the difference of appropriate content and management between their LinkedIn Company page and their LinkedIn Group.

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Content Sourcing for the Busy Marketer

Posted by Guest Blogger on Feb 17, 2015 4:18

We all know that sharing relevant information is critical to your marketing success. It captures the attention of your audience, increases engagement and improves your brand leadership. Whether your intention is to inform, entertain or influence potential customers, modern consumers seek high quality content. Making content marketing a top priority for most modern marketers!

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Pinterest Best Practices: The Dos and Don'ts

Posted by Kelly Fitzgerald on Jan 30, 2015 11:15

image of women holding push pins

Pinterest has only been around for 4 years but it is quickly becoming one of the most powerful visual platforms for both marketers and consumers. With 70 million total users and 25 billion pins, Pinterest has earned the title as the third most popular social networking site in the U.S.

Of Pinterest’s total users, 40 million are active on a monthly basis and 23% use Pinterest at least once a day. The channel is predominately female; 80% of their audience, and 80% of pins are re-pins. This makes it an ideal channel to significantly expand a brand’s reach, if executed properly.

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Topics: Search Marketing, Social Media Strategy

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